The Invisible Sale for Ad Agency New Business

The Invisible Sale for Ad Agency New Business

A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important […]

7 Ways to Stay Connected for Ad Agency New Business

  Some simple tips to stay connected and be available for prospects while you are traveling.  Many agency CEOs and those charged with agency new business are traveling a lot these days. I just returned from an overseas trip and it was important for me to stay connected to my own social media new business […]

Create a Call to Action for Ad Agency New Business Through Social Media

call to action ad agency new business

A strong Call-to-Action is needed to convert your blog’s visitors into new business opportunities. The most important key to converting your agency’s blog visitors into leads is to have a “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a […]

The List for Ad Agency New Business

ad agency new business data base The List

To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include contacts. The List is one of the better services that I’ve used when I was leading new business efforts for a number of agencies. […]

The New Rules of Engagement for Ad Agency New Business

new rules of engagement for ad agency new business

Lead generation techniques that include direct mail and cold calls are becoming less effective as new communication channels and technology have greatly altered prospective client behavior. Prospects are using the Internet and related media to learn about agencies that best meet their needs. Your primary focus now should be on pulling relevant them toward your agency’s services. Why?

Ad Agencies: 5 Ways to Find Prospects on Twitter

Finding your agency’s best prospective client online audience is not yet an exact science. But for now you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.