Social media can end the anxiety of creating a niche and differentiation for ad agency new business. John Sonnhalter, CEO of Sonnhalter, a B2B ad agency located just outside of Cleveland, OH, shares an example of an agency that found a way to finally “draw a line in the sand” and openly declare his agency’s […]
B-2-B Agency Gains New Business from a Narrow Niche and Social Media
Filed Under: Agency Leadership, Agency Positioning, Agency Promotion, Social Media Tagged With: Ad Agencies, B2B, John Sonnhalter, manufacturers, new business, professional tradesmen, Social Media
Through Social Media an Ad Agency Drives a Stake in the Ground
Small-to mid-size ad agencies should do for themselves what they do for their clients: develop a clear positioning that builds on the agency’s distinctive strengths, differentiates the agency from its competitors, and makes the agency powerfully appealing to prospective clients.
Filed Under: Agency Blogs, Agency Branding, Agency Leadership, New Business Trends, Social Media Tagged With: agency blog, Agency Branding, John Sonnhalter, mid size ad agencies, positioning, professional tradesmen, small ad agencies