When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter has written the most […]
Most Ad Agencies Fail at Negotiating for New Business
Filed Under: Agency Compensation, Agency Leadership, Agency Pitches, Agency RFP Tagged With: ad agency, compensation agreements, Michael Gass, negotiations, new business, Peter Levitan, pitching, procurement
The Best Pitching Guide Book for Agency New Business
The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process. […]
Filed Under: Agency Leadership, Agency Presentations, Best Practices, New Business Tips Tagged With: ad agency new business, Agency Pitches, negotiations, Peter Levitan, pitch management, pitching, presentations, processes, procurement
Small to mid-size ad agencies need to protect their own backyard
This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting. They just won’t […]
Filed Under: Agency Leadership, Agency Networks, Digital Marketing, Special Events Tagged With: Ad Agencies, agency side, BOLO 2011, Bret Giles, Digital Agencies, Google, media, Michael Gass, pr firms, procurement