The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process. […]
The Best Pitching Guide Book for Agency New Business
Filed Under: Agency Leadership, Agency Presentations, Best Practices, New Business Tips Tagged With: ad agency new business, Agency Pitches, negotiations, Peter Levitan, pitch management, pitching, presentations, processes, procurement
Executing Your Agency’s New Business Strategy Requires a System
A plan is just a plan, wishful thinking, until it is executed. How many annual planning meetings has your agency gone through the motions of creating a strategic new business plan only to have it fail in its implementation? Maybe next year, instead of focusing so much attention on the plan, use annual planning to […]
Filed Under: Agency Leadership, Best Practices, New Business Tactics, New Business Tips Tagged With: ad agency new business, advertising agencies, business development, Michael Gass, processes, system