You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a […]
Tips For Improving Your Presentation Skills for Ad Agency New Business
Filed Under: Agency Presentations Tagged With: ad agency new business, Chris Atherton, Michael Gass, Presentation skills, presentations, prospects, speaking engagements, speeches, Ted Talks
Agency Leadership: Can you be a great leader and not be a great presenter?
I was reading an excellent article written by Dan McCarthy, a manager of leadership development and author of the blog Great Leadership: Opinions and information on leadership and leadership development. Dan points out that (ad agency) leaders can’t skimp on presentation skills as he raises the question, “Can you be a great leader and not be a great presenter?”
Filed Under: Agency Leadership, Best Practices Tagged With: ad agency, Dan McCarthy, leadership, new business, Presentation skills