PR

How Ad Agencies Can Use PR to Drive New Business

No other marketing tool replicates what PR can do when it comes to building trust with important audiences.

This is a guest post written by Don Beehler, PR Consultant and author. Don has been a colleague and personal friend for over a decade. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story.

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.… Continue reading

Filed Under: Public Relations Tagged With: advertising agencies, Don Beehler, new business, PR, Public Relations, Telling Your Agency's Story

Nobody Reads Ad Agency Blogs?

Why most agencies may be ready to ditch their blog and why they shouldn’t.

Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.

Jack makes an assumption that this is that this is probably true of advertising agencies:

“It seems there’s a similar trend among agencies.
… Continue reading

Filed Under: Agency Blogs, Analytics and Metrics, Content Marketing, Inbound Marketing, Social Media Tagged With: Ad Agencies, Blog, blogging, business development, content marketing, Digiday, digital agency, digital marketing, Huge, Jack Marshall, media, Michael Gass, new business, PR, Sam Weston

Comparison of the 5 Biggest Cloud Services for Ad Agency New Business

The best advice on where you should put your cloud content based on what you own and what your personal habits are.

The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those charged with new business because it has created a multiplicity of cloud based solutions.

People are more concerned about storing digital content.
… Continue reading

Filed Under: New Business Tools Tagged With: advertising agencies, Amazon Cloud Drive, Apple iCloud, Cloud Services, Digital Marketing, Dropbox, Google Cloud Drive, media, Michael Gass, Microsoft SkyDrive, new business, PR

Fast Company: 20 Top Insights For Creating Appealing Content

Creating content for new business can offer 24/7 awareness for your agency.

Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major shift in perspective for many agencies and one that some finding difficult to make. It mandates talking about a category or the subject that your prospects are interested in and rather than the characteristics, capabilities and credentials of the agency.… Continue reading

Filed Under: Agency Blogs, Content Marketing, Inbound Marketing Tagged With: ad agency new business, business development, Co.Create, content creation, content curation, content marketing, digital marketing, Fast Company, media, Michael Gass, PR

16 Systems to Simplify Ad Agency New Business

Every agency needs detailed methods, procedures and routines for consistency and success in new business.

Small to mid-size agencies have common problems when it comes to new business:

They often excuse their inconsistency by being the cobbler’s children who have no shoes. It’s time to visit the shoe store! Acknowledge the importance of new business and put forth the necessary effort for real success.
Reactionary instead of a progressive approach for new business. They tend to bounce from one new business activity to the next with no cohesive structure.

Filed Under: Agency Leadership, Best Practices, New Business Tips Tagged With: ad agency new business, business development, data base, Michael Gass, PR, Procurement Officers, RFPs, Search Consultants, Social Media, systems

12 Tips for Building a Rewards Program for Ad Agency New Business

Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program.

A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance your agency’s new business referral program:

Identify the kinds of clients you are looking for and set parameters for qualifying leads (size, niche or category, etc.) so all employees know the kinds of clients you want to pursue.

Filed Under: New Business Tactics, New Business Tips Tagged With: ad agency new business, Advertising, Digital Marketing, lead generation, media, Michael Gass, new business, PR, referrals, rewards program

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

steve jobs presentation tactics for ad agency new business

Steve Jobs has something to teach small to midsize advertising, digital, media and PR agencies about pitching for new business.

Every new business pitch should do three things: inform, educate and entertain.

BusinessWeek.com columnist, Carmine Gallo, is a communications coach for some of the world’s most admired brands. He reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch.… Continue reading

Filed Under: Agency Leadership, Agency Pitches, Agency Presentations Tagged With: Ad Agencies, Advertising, Apple, Businessweek.com, Carmine Gallo, Digital Marketing, media, Michael Gass, new business, PR, presentations, Steve Jobs

Press Release: Advertisers Can Find Room to Breath With Smaller Ad Agencies

Sigma Group a full-service advertising agency with 65 staff members, located in Ordell, NJ is using PR to attract new business. They are being aggressing in an economic downturn and seizing the opportunity by challenging advertisers, who normally only work with large global and national agencies, to look give smaller agencies a look in 2009.

Shannon Morris, president of Sigma Group says, “You don’t have to sacrifice good, smart, strategic creative and media products by working with an agency our size.
… Continue reading