8 Tips That Will Make Ad Agency New Business Easier

make ad agency new business easier

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it […]

How Ad Agencies Can Use PR to Drive New Business

Don Beehler PR for Advertising Agencies

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. This is a guest post written by Don Beehler, PR Consultant and author. Don has been a colleague and personal friend for over a decade. He writes a helpful blog to advertising agencies entitled, The Art of […]

Nobody Reads Ad Agency Blogs?

nobody read ad agency blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t.  Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now […]

Comparison of the 5 Biggest Cloud Services for Ad Agency New Business

The best advice on where you should put your cloud content based on what you own and what your personal habits are. The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those […]

Fast Company: 20 Top Insights For Creating Appealing Content

content

Creating content for new business can offer 24/7 awareness for your agency. Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major […]

16 Systems to Simplify Ad Agency New Business

systems for ad agency new business

Every agency needs detailed methods, procedures and routines for consistency and success in new business. Small to mid-size agencies have common problems when it comes to new business: They often excuse their inconsistency by being the cobbler’s children who have no shoes. It’s time to visit the shoe store! Acknowledge the importance of new business and […]

12 Tips for Building a Rewards Program for Ad Agency New Business

12 tips for ad agency new business

Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance […]

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

steve jobs presentation tactics for ad agency new business

Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Here are his 10 Ways to Sell Your Ideas the Steve Jobs Way:

Press Release: Advertisers Can Find Room to Breath With Smaller Ad Agencies

Sigma Group a full-service advertising agency with 65 staff members, located in Ordell, NJ is using PR to attract new business. They are being aggressing in an economic downturn and seizing the opportunity by challenging advertisers, who normally only work with large global and national agencies to look give midsize agencies a look in 2009.

10 tips on building a community for your ad agency using Twitter

Using Twitter is not a waste of time. It is a great tool to quickly build a community of targeted prospects for your ad agency.

PR and social media blogger, Sarah Evans provides a great post that includes these 10 tips on how to build a community with Twitter.