What do ad agencies, Pomplamoose and Hyundai have in common with social media?

Social media stuff allows for endless opportunities for individual, small groups, businesses and of course, my favorite agency new business. It levels the playing field. Thanks to social media, Jack Conte and Nataly Dawn are hitting the big time with their videosong Christmas ads for Hyundai. A remake of “Up On the Housetop” very similar their quirky pop videos they’ve been creating on YouTube since 2008.