park&co

10 Reasons to Use Video for Ad Agency New Business

Video can become one of the most effective new business tools in your tool box.

Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.

According to Forrester Research, adding video to your agency’s website makes your site SIX times more likely to convert a “browser” into a paying customer.
… Continue reading

Filed Under: New Business Tips, New Business Tools, Video Tagged With: ad agency new business, Comprehensive Video, Joel Smith, McDougall Interactive Marketing, Michael Gass, park howell, park&co, Video, video budget, video editing, video examples, video production

Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise.

Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among their prospective client audience of having any expertise. But, their use of social media, over the past three years has rapidly changed their business and has impacted new business.… Continue reading

Filed Under: Agency Blogs, Agency Positioning, New Business Trends, Social Media Tagged With: business development, environmental marketing, green marketing, Michael Gass, park howell, park&co, Social Media, Sustainability

10 Blogging Tips for Ad Agency CEOs

The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get” it by being a participant.

A personal blog will provide you with a direction, focus and professional enrichment unlike anything you have ever experienced before.… Continue reading

Filed Under: Agency Blogs, Content Marketing, Inbound Marketing, New Business Trends, Social Media Tagged With: ad agency, agency blog, agency ceos, agency principals, new business, park howell, park&co, SEO, Social Media

14 Advertising Agency Blogs, Vote for Your Favorite for December

It’s time for you to vote for your favorite agency blog for the month of December. 14 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of January.

These are the 14 agency blogs submitted for the month of December:

A Ride Uptown, Mascola/Group, New Haven, CT

BINGenuity, Bing Design, Yellow Springs, OH

Blip, Martino Flynn agency, Rochester, NY

Bolin Digital Blog, Bolin Marketing, Minneapolis, MN

Brand Tracks, Locomotion Creative, Nashville, TN

Brunner Digital Blog, Brunner Digital, Pittsburg, PA

Contact Media Blog, Contact Media, Tampa, FL

Creating A Deeper Shade of Green Marketing, Park&Co Phoenix, AZ

Del Padre Digital Blog, East Longmeadow, MA

Design Buzz, Design Matters Creative Group, Lake Forest, CA

Fluid Studio’s Big Idea Blog, Bountiful, UT

Karasma Media blog, Harlem, NY

She-conomy, Holland + Holland, Birmingham, AL

SPURspectives, Spur Communications, Overland Park, KS

For the latest agency new business updates subscribe to FUEL LINES by Email

Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

Filed Under: New Business Trends Tagged With: Agency Blogs, Bing Design, Blogs I Recommend, Bolin Marketing, Brunner Digital, Contact Media, Del Padre Digital, Design Matters Creative, Fluid Studio, Holland and Holland, Karasma media, Locomotion Creative, Marino Flynn, Mascola Group, Michael Gass, park&co, Spur Communications

10 Advertising Agencies Blogs, Vote for Your Favorite for November

It’s time for you to vote for your favorite agency blog for the month of November. 10 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of December.

These are the 10 agency blogs submitted for the month of November:

A Ride Uptown, Mascola/Group, New Haven, CT

BINGenuity, Bing Design, Yellow Springs, OH

Blip, Martino Flynn agency, Rochester, NY

Bolin Digital Blog, Bolin Marketing, Minneapolis, MN

Brunner Digital Blog, Brunner Digital, Pittsburg, PA

Contact Media Blog, Contact Media, Tampa, FL

Design Buzz, Design Matters Creative Group, Lake Forest, CA

Orange Element Insights, Orange Element, Baltimore, MD

Park&Co Blog, Park&Co Phoenix, AZ

SPURspectives, Spur Communications, Overland Park, KS

Vote Now for Your Favorite

Please note: Anyone may submit an agency blog.… Continue reading

Filed Under: New Business Tools, New Business Trends, Social Media Tagged With: Bing Design, Bolin Marketing, Brunner Digital, Design Matters Creative Group, Martino Flynn agency, Mascola Group, Orange Element, park&co, Spur Communications, the Slack Barshinger agency

10 Advertising Agencies Blogs, Vote for Your Favorite for October

It’s time for you to vote for your favorite agency blog for the month of October. 10 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of November.

The winning blog for the month of September was Off Madison Ave.

Here are the 10 agency blogs submitted for the month of October:

AIR Marketing blog, AIR Marketing
Phoenix, AZ

Boxing Clever blog, Boxing Clever advertising agency
St.… Continue reading