10 Reasons to Use Video for Ad Agency New Business

video for ad agency new business

Video can become one of the most effective new business tools in your tool box.

Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.

According to Forrester Research, adding video to your agency’s website makes your site SIX times more likely to convert a “browser” into a paying customer.

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Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise.

Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among their prospective client audience of having any expertise. But, their use of social media, over the past three years has rapidly changed their business and has impacted new business.… Continue reading

Filed Under: Agency Blogs, Agency Positioning, New Business Trends, Social Media Tagged With: , , , , , , ,

Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s an astounding statistic given that 85% of all brand purchases are made by women.

Stephanie has found success by creating a position of expertise on marketing to women.… Continue reading

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An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

Park&Co "Buy Local" Print Ad

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.

Arizona is trying to heal the P.R. black eye and business boycott created by its strict illegal immigration bill SB1070. Among other issues, the state is also battling a historic state deficit, lack of investment in education and nearly 10 percent unemployment.… Continue reading

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10 Twitter Networking Tips for Ad Agency New Business

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Get more out of Twitter and generate inbound leads for your agency’s new business by creating a personal network of prospective clients.

I didn’t quite know what to do with Twitter in the beginning until I read an article from Angela Maiers, educator, author, blogger who now leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides purpose and direction for her participation. She calls it the 70-20-10 Formula. My formula for using Twitter has evolved differently from hers but it provided a great example on how to get started.

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One of the Few Advertising Agency Presidents Walking the Walk in Social Media

Social media can fuel inbound lead generation. An agency blog should be the central component to your agency’s social media strategy for new business.

I thought you might like to hear directly from another agency principal, his journey in writing his agency’s blog and what he has learned along the way.

Park Howell, president of Park & CO, a mid-sized advertising agency in Phoenix, AZ, has just reached the milestone of writing his 200th blog post.… Continue reading

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Ad Agency: Social Media | New Business Roundtable

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Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies.

Stephanie Holland was kind enough to host a social media/new business roundtable discussion with a small group of us who I have worked with over the past couple of years. Stephanie is president/creative director for Holland + Holland Advertising, here in Birmingham, AL. Our group also included Jaci Russo, principal of The Russo Group, Lafayette, LA, S.A.… Continue reading

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Example of an “Appealing” Ad Agency Blog Post

park howell

Having difficult generating traffic to your agency’s blog?

Your audience is the judge and jury as to what is and what’s not appealing in regards to your agency’s blog. You’ll need to listen (blog analytics, comments, etc) to hone in for what will consistently resonate with them.

I wanted to provide you with an example of the kind of post that will generate interest from prospective clients. Notice,  it isn’t written about the agency. There is nothing about any of the agency’s 3 C’s …  Credentials, Capabilities or Case studies.… Continue reading

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Social Media 101 Explained by Fishing Analogy

Open the door for ad agency new business by leading discussions in social media.

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, came up with a great way to illustrate the need for their prospective clients to participate in social media using this SlideShare presentation he and members of his agency created.

“If the wharf is your business, and the pier is your website, then the fishing trawler is your blog.

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Expand Your Agency By Narrowing Your Focus

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Most ad agencies have an unfocused new business strategy. They try to be everything to everybody. Tim Williams, in a recent article titled, “Focus to Grow”, says,

“In turbulent times … The natural response is to “try a little bit of everything”; to expand your services, broaden your capabilities, and try to appeal to more clients. It seems like common sense, but it’s exactly the wrong response. The best growth strategy — in good economies or bad — is to decide what not to do.”

Tim sites these five benefits for the agencies that are willing to expand by narrowing their focus:

  1. The greatest earning power.

    2. … Continue reading

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