Video can become one of the most effective new business tools in your tool box. Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or […]
It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise. Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among […]
Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s […]
Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.
What I’ve discovered with Twitter is that it is great tool for creating awareness and traffic for my blog but is equally effective and efficient as a networking tool. Just remember to retain your offline personal networking skills while online. Here are my ten tips on creating personal networks with Twitter:
I thought it would be good to hear directly from another agency CEO, his journey in writing his agency’s blog and what he has learned along the way. Park Howell, principal of Park & CO, a mid-sized advertising agency in Phoenix, AZ, has just reached his 200th post. His blog is Park Howell.com A Brighter Shade of Green Marketing.
Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies.
I want to provide some examples of the kinds of posts that will generate interest from prospective clients. They are not written about the agency. Nothing about the agency’s 3 C’s … Credentials, Capabilities or Case studies. They are resourceful posts for the benefit of their intended target audience. Much of the information for these type post will come through your personal reading program that will keep you ahead of the wave of the trends impacting the advertising industry and its clients.
Open the door for ad agency new business by leading discussions in social media. Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, came up with a great way to illustrate the need for their prospective clients to participate in social media.
“In turbulent times … The natural response is to “try a little bit of everything”; to expand your services, broaden your capabilities, and try to appeal to more clients. It seems like common sense, but it’s exactly the wrong response. The best growth strategy — in good economies or bad — is to decide what not to do.”