10 Reasons to Use Video for Ad Agency New Business

video for ad agency new business

Video can become one of the most effective new business tools in your tool box. Video allows you to easily tell your agency's story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or … [Read more...]

Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It's always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise. Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real … [Read more...]

Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% … [Read more...]

An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

Park&Co "Buy Local" Print Ad

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency ... by promoting its competition. Arizona is trying to heal the P.R. black eye and business … [Read more...]

10 Twitter Networking Tips for Ad Agency New Business

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Get more out of Twitter and generate inbound leads for your agency's new business by creating a personal network of prospective clients. I didn't quite know what to do with Twitter in the beginning until I read an article from Angela Maiers, educator, author, blogger who now leads Maier Educational … [Read more...]

One of the Few Advertising Agency Presidents Walking the Walk in Social Media

Social media can fuel inbound lead generation. An agency blog should be the central component to your agency's social media strategy for new business. I thought you might like to hear directly from another agency principal, his journey in writing his agency's blog and what he has learned along the … [Read more...]

Ad Agency: Social Media | New Business Roundtable

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Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies. Stephanie Holland was kind enough to host a social media/new business roundtable discussion with a small group of us who I have worked with … [Read more...]

Example of an “Appealing” Ad Agency Blog Post

park howell

Having difficult generating traffic to your agency's blog? Your audience is the judge and jury as to what is and what's not appealing in regards to your agency's blog. You'll need to listen (blog analytics, comments, etc) to hone in for what will consistently resonate with them. I wanted to … [Read more...]

Social Media 101 Explained by Fishing Analogy

fishing for ad agency new business

Open the door for ad agency new business by leading discussions in social media. "If the wharf is your business, and the pier is your website, then the fishing trawler is your blog. Think about it. You don’t want to catch every fish in the ocean. You want to hook the ones that make the best … [Read more...]

Expand Your Agency By Narrowing Your Focus

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Most ad agencies have an unfocused new business strategy. They try to be everything to everybody. Tim Williams, in a recent article titled, "Focus to Grow", says, "In turbulent times ... The natural response is to “try a little bit of everything”; to expand your services, broaden your capabilities, … [Read more...]