An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.

Example of an “Appealing” Ad Agency Blog Post

I want to provide some examples of the kinds of posts that will generate interest from prospective clients. They are not written about the agency. Nothing about the agency’s 3 C’s … Credentials, Capabilities or Case studies. They are resourceful posts for the benefit of their intended target audience. Much of the information for these type post will come through your personal reading program that will keep you ahead of the wave of the trends impacting the advertising industry and its clients.