Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.
An Ad Agency’s ‘Buy Local Campaign’ Generates New Business
Filed Under: Agency Promotion, Best Practices, Fuel for Thought, New Business Tactics, New Business Tips Tagged With: advertising agencies, Agency Promotion, AZ, Michael Gass, new business, Park & Co, park howell, Phoenix
Example of an “Appealing” Ad Agency Blog Post
I want to provide some examples of the kinds of posts that will generate interest from prospective clients. They are not written about the agency. Nothing about the agency’s 3 C’s … Credentials, Capabilities or Case studies. They are resourceful posts for the benefit of their intended target audience. Much of the information for these type post will come through your personal reading program that will keep you ahead of the wave of the trends impacting the advertising industry and its clients.
Filed Under: Agency Blogs, Social Media Tagged With: ad agency blog, blog posts, Park & Co, park howell, Social Media