For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we […]
The Barkley Agency Finds A Niche in Marketing to Millennials
Filed Under: Agency Blogs, Agency Leadership, Agency Positioning Tagged With: Ad Agencies, Barkley, Christie Garton, Jeff Fromm, millennial marketing, new business, niche, share like buy conference, Social Media
Try A Niche Blog for Ad Agency New Business
If you look at all the ad agency blogs out there, most are far to general. Readers are left with thousands of blogs about the same thing. No particular niche, no point of differentiation. The blogging space becomes overcrowded by generalists. There are no experts, no leaders and the agency’s blog is lost a crowd of sameness.
Filed Under: Agency Blogs, Content Marketing, Inbound Marketing, Social Media Tagged With: Ad Agencies, ad agencies differentiate, ad agency new business, blogs, Michael Gass, Mike Hughes, niche, Social Media, The Martin Agency
Ad Agency Creates YouTube Video to Generate Appeal for their Niche
Ad agency using YouTube as a way of creating appeal around their niche, which is marketing to women. This niche has provided the agency with discipline, focus and a clearer direction than ever before. It is a very strong point of differentiation.
Filed Under: New Business Tips, New Business Tools, Social Media Tagged With: Ad Agencies, differentiation, Holland and Holland, marketing to women, niche, she-conomy, Stephanie Holland