Marketing Your Ad Agency Should Be A Priority for New Business

Douglas Burdett ad agency new business

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. The subject of the interview is Douglas Burdett, former artillery officer, Madison Avenue ad man, stand-up comedian and the principal of […]

The Anatomy of Content Marketing for Ad Agency New Business

anatomy of content marketing for ad agency new business

A SMALL agency won BIG business through a strategic content marketing strategy.  Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong. Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client […]

Tips for Targeted Post Titles for Ad Agency New Business

target titles for ad agency new business

Blog post titles should be reflective of your audience. Overly creative titles don’t work well online. Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. Clever titles will not be read if they cannot be found. I recommend, when creating […]

20 Tips to Create a Niche Blog for Ad Agency New Business

a niche blog for ad agency new business

A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise.  According to a recent agency survey, 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that few have […]

How to Create a Niche Ad Agency Blog to Boost New Business Opportunities

Michael Gass Ad Agency New Business Training

This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them […]