When Ad Agencies Should Be Leading in Social Media, Most are Overwhelmed

“More and more advertisers are leading their agencies into new media, not the other way around,” and that “clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.”

“When I started out in this business in the mid 80’s as an assistant product manager at The Frito-Lay Company, we expected our advertising agencies to be innovative and inform us about what was hip and cool – now it appears to be the other way around,” she wrote in the ANA blog.

How Teens Use Media: A Nielsen report on the myths and realities of teen media trends

This is one of those rare post stepping outside the sphere of agency new business. I found this new Nielsen report very enlightening and wanted to share it with my readers. The report bunks a lot of the myths on “How Teens Use Media.” You may be surprised to learn that teens can often be reached by the same means as their parents.

Ad Agency CEOs Are Going Back to School for New Business

This post is written primarily for ad agency CEOs. I already had great empathy for the pressures you were under, but now you are being swamped with more pressure from the current economic crisis and the tsunami impact social media is having upon the advertising industry.

Advertisers are Leading their Ad Agencies into Social Media

Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA, recently observed that “more and more advertisers are leading their agencies into new media, not the other way around,” and that “clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.”

Top 10 Ad Agency New Business Articles for 2008

Out of 219 of the FUEL LINES agency new business articles thus far this year, below are our readers Top 10:

Use Google Alerts for Ad Agency New Business

Google Alerts is a great ad agency new business tool for daily marketing leads. Here are a few ways you can use Google Alerts for your agency’s new business leads.

Can Your Agency Define Social Media?

I’ve recommended social media tools for agency new business. There are still a number of agencies and PR firms that haven’t quite figured out what social media is much less utilize it to generate new business leads. Mark Hopkins provides helpful insight in his recent Mashable blog post Just What is Social Media Exactly?

Fuel for Thought: Agencies aren’t changing, they are being changed

ad agencies are being changed

The internet is now the most important medium in the world. The changes driven by the internet impacts the conduct of every aspect of our society business, government, education and private life. This should include an impact upon your advertising agency. It’s been said that advertising agencies aren’t changing, they are being changed. A good […]