4A’s New Business Webinar

4A's ad agency new business webinar

How to Use Social Media to Attract New Business Gaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever. In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around. […]

Study: The Top Reasons CMOs Hire Ad Agencies

drew mclellan ad agency new business

This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model. This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium […]

Content Marketing: Ad agencies should resist the urge to be self-promotional

content marketing for ad agency new business

Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise. According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior […]

The Best Time to Post, Pin and Tweet for Ad Agency New Business

what is the best time to post, pin and tweet

Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects […]

The Science of Great Tweets for Ad Agency New Business

the science of Twitter for ad agency new business

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others. […]

How to Build a Powerful Presentation Deck for Ad Agency New Business

a presentation deck for ad agency new business

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience. I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I […]

How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get […]

A New Approach is NOW Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise. Most don’t have a target audience thus, […]

8 Tips That Will Make Ad Agency New Business Easier

make ad agency new business easier

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 200 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to business development that makes it harder than it needs […]

Profiling Prospects is Critical to New Business

ad agency target audience

Profiling ensures you’re deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to the vast amount of information found online. Instead of chasing new […]