My 70-20-10 Twitter Formula for Ad Agency New Business

twitter for ad agency new business

A simple formula for using Twitter more effectively for new business.

I’ve been using Twitter for new business since 2007. It is the leading traffic generator for my website traffic.  One of the best helps I found when I first started using Twitter came from Angela Maiers, educator, author, blogger who leads Maier Educational Services.

Angela developed a simple Twitter Engagement Formula that provided focus and purpose for her participation. She called it the 70-20-10 Formula:

  • 70% Sharing others voices, opinions and tools. 
  • 20% Collaborations, directly responding, connecting and collaborating with others.

    • … Continue reading

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20 Tips to Create a Niche Blog for Ad Agency New Business

a niche blog for ad agency new business

A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise. 

According to a recent agency survey, 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that few have found the keys to success of blogging for new business.

Sam Weston, Director of Communications at the digital agency Huge, was recently quoted as saying,

“Nobody reads agency blogs, and there are so many out there it’s impossible for people to keep up anyway.

… Continue reading

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Ad Agency Rainmakers

ad agency rainmakers

photo credit: CRASH:candy via photopin cc… Continue reading

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Combining Inbound Marketing and Pinterest for Ad Agency New Business

gyro ad agency, pinterest, ad agency new business

 

Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes

I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several hundred in attendance just 2 years prior. Inbound marketing has created a fundamental shift in how agencies relate to potential clients.… Continue reading

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News: ICA Canada Hosts Fueling New Business Seminars

Institue of Communication Agencies Logo

The following is a recent press release from The Institute of Communication Agencies in Canada (ICA) regarding my upcoming seminars in Toronto, Vancouver and Calgary. A registration link is also provided.

ICA hosts Fuelling New Business seminar with social media guru Michael Gass

–Effective new business opportunities developed through ground-breaking strategies and tactics–

Toronto, ON.  The Institute of Communication Agencies (ICA)  – the professional business association representing Canada’s communications and advertising agencies — is pleased to present international new business consultant Michael Gass in a day-long, in-depth examination of his new business development techniques utilizing social media, search and blogs.  The seminar will demonstrate the superior performance of inbound marketing, the paradigm shift away from the traditional method of outbound marketing.  The seminar will be conducted in Toronto, October 23, Vancouver, October 24 and Calgary, October 25.… Continue reading

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10 Tips for Using Google Plus Hangouts for Agency New Business

Brad Ball Moroch Agency new business

Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. 

The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is a partner and chief development officer for Moroch Partners.

A Google Plus Hangout is a free group video chat that rivals platforms such as Skype, FaceTime and Facebook Video Chat.… Continue reading

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How to Build A Platform for Ad Agency New Business

Michael Hyatt Platform for ad agency new business

If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.”

Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.

The “typical” agency blog has:

  • No plan
  • No objective
  • No target audience
  • No integration
  • No consistency
  • No value (self promotional)
  • No traffic

Could this be why “nobody reads agency blogs?”

There are many benefits if you build an online platform the right way: 

  • Provides a better focus for new business
  • 24/7 top-of-mind awareness without interruption tactics, such as cold calling
  • Allows an agency to be more narrowly niched without the risk
  • Pre-qualifies prospects
  • Networking on steroids and increase in referrals
  • Win business without having to pitch
  • Eliminates the dating process
  • Consistent new business pipeline that is sustainable when the agency is at its busiest
  • A greater market area, with the potential for national and international new business opportunities
  • A positioning of expertise that allows charging higher premiums and working with fewer clients that are a better match

I am a fan of Michael Hyatt, former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S.… Continue reading

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10 Tips to Supercharge Your Energy for Ad Agency New Business

energize ad agency new business

Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up.

Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I did a thorough self assessment and with a lot of reading and research, trial and error, I came up with a personalized game plan for a lasting lifestyle change.… Continue reading

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How Ad Agencies Can Use PR to Drive New Business

Don Beehler PR for Advertising Agencies

No other marketing tool replicates what PR can do when it comes to building trust with important audiences.

This is a guest post written by Don Beehler, PR Consultant and author. Don has been a colleague and personal friend for over a decade. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story.

After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.… Continue reading

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A Lack of Positioning Makes Ad Agency New Business Harder

ad agency new business harder

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking.

Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.

“Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim to have proprietary tools, and they may have different labels for what they do, but the approach is essentially the same at big or small agencies.” - Avi Dan, Forbes contributor who has 30 years of leadership experience with top global Madison Avenue agencies.

… Continue reading

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