10 Tips to Create a Consistent Ad Agency New Business Program

10 tips ad agency new business

Your agency’s new business program must be sustainable at the times when your agency is at its busiest. Too often new business development is put on the back burner until existing business decreases and a downturn begins. That creates a roller coaster effect on your agency’s pipeline of prospects which impacts agency income and causes you to accept the wrong type of client, from the wrong pool of prospects which do not fit your agency’s strengths and core competencies.

Ad Agency New Business is Like Herding Cats

cat herding ad agency new business

The title of this post is the best description for what its like to lead new business for ad agencies. Agencies are great at focusing on their clients and giving their all to do excellent creative work and provide attentive creative services. But when it comes to the agencies own new business, most suck at it! Agencies are their own worst clients. There are the four basic cornerstones to make your agency’s new business program effective: