According to a research report by BPM Forum, over 80% of generated leads are never followed up on, are dropped, or are mishandled. Ad agencies often are busy and have a tendency to neglect time sensitive leads that they already have in-house, just waiting for follow-up. It’s also been my experience that with proactively generated […]
Fuel for Thought
Filed Under: Fuel for Thought Tagged With: Blogs I Recommend, lead generation, Michael Gass, midsize ad agency, new business opportunities, small ad agency