Ad Agencies: An Infographic On the History of Social Advertising

the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter […]

Resume Tips that Earn Return Phone Calls

Four resume tips for agency new business development positions that get noticed. By Steve Congdon From time to time you will find yourself looking for an ad agency new business development job. Either you’re at an agency and unhappy. Or, you’re on the streets, trying to find your next position. From time to time I […]

10 Advantages When Ad Agencies Focus New Business Efforts on Their “Sweet Spot”

New business targeting is about finding an agency’s sweet spot. Deciding on the most fruitful audience that match your agency’s core competencies and wastes the least amount of your agency’s energy and resources to win. The sweet spot is that part of the club, bat, tennis racket, etc. that wastes the least amount of energy […]

Fuel Lines’ Ad Agency Blog of the Month for November 2010

The following 30 agency blogs have been submitted for Fuel Lines’ Ad Agency Blog of the Month for November.
Review and vote for your favorite. The winner will be featured in Fuel Lines article and included in the voting for agency blog of the year.

Is the Phone Call an Outmoded Communication Tool?

A growing number of persons consider phone calls to be interruptive and annoying. The phone call is rapidly fading as a generation of e-mailing, followed by an explosion in texting and social media, has pushed the telephone conversation into serious decline.

5 Ways Social Media Makes Ad Agency New Business Easier

five benefits social media for ad agency new business

Advertising agencies were reluctant to participate as social media was becoming mainstream because they saw it as a major commitment of their time without much value to show in return. A lot of negative perceptions of social media has been changed. But, I don’t believe the majority of agencies have yet to appreciate the huge benefit that social media can actually make new business easier.

5 Reasons to Celebrate Ad Agency New Business Wins

New business is tough. Especially in this economy. Life in the trenches for new business is nonstop hard work and often goes unnoticed. For the well being of your new business team, it is important to stop, take the time to celebrate each new business victory.

5 Steps to Improve Your Ad Agency’s Blog for New Business

An agency blog that is a repository of helpful content can effectively attract a large number of prospective clients. Here are 5 simple steps and suggestions to improve your agency’s blog as a major tool for fueling new business leads:

Has Your Agency Generated New Business Through Social Media?

Tried and true best practices and tips can accelerate your agency’s success with social media. Having a clear objective from the get-go is important. I would suggest that you use social media as a big part of your agency’s new business program. One that is sustainable, affordable, focused and provides a great return on your time investment.

10 Tips for Creating an Ad Agency Blog for New Business

The following 10 tips are my suggestions for creating an ad agency new blog with the objective of generating inbound new business leads while simultaneously building social media capabilities and credibility: