Fueling Ad Agency New Business
You should evaluate your agency’s blog to optimize its potential as a tool for lead generation, referrals and networking. There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and intensify their focus for creating magnetic content that will […]
The single greatest impact upon my life professionally has been social media. It has changed the way I conduct my day, it has changed my perspective, it has impacted my intellectual outlook and it has become the best new business tool that I’ve ever had as a business development professional. I’m writing this post from […]
Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level. “I think social media is changing the […]
Most ad agencies are still generating new business the old fashion way, networks and referrals, but there’s a way to boost those personal networks nationally. A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated new business from two primary sources last year: referrals and networking.
Everyone has a desire to work with someone that they know, trust and like. Social media greatly accelerates and expands networking opportunities. I’ve heard many agency principals say that they have better things to do than write blog posts, Tweeter, update their status on Facebook or LinkedIn. They clearly do no understand the power and efficiency of social media to generate new business for their agency. Social media for agency new business is networking on steroids.
Social media “teaches” ad agencies to do new business the way they should have been doing it all along. I want to set an example of practicing what I preach. My new business model is simple: I am an active participant in social media and use the tools that I recommend you use to generate new business for your agency. Hopefully you will be able to do the same for your clients.
I recommend using social media as a central component for your agency’s new business program. The primary reason is that it “forces” small-to midsize agencies to do the things they should have been doing all along to acquire new business.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me