It is hard for agencies to change the perceptions of their clients but social media can make it easier. Stacy Carter is the creative director/partner for a small agency in downtown Charlotte, ABZ Design Group. Her agency’s primary focus is community hospitals. A couple of years ago, with the help of her staff, Stacy launched […]
Ad Agencies: 6 Social Media Steps That Changed Client Perception
Filed Under: Content Marketing, Social Media Tagged With: ABZ Design Group, advertising agencies, Charlotte, content marketing, CreativeTriage, NC, Social Media, Stacy Carter
How McKinney achieved one of the best new-business records among advertising agencies
Innovation and collaboration, two keys to ad agency new business. McKinney is an independent advertising agency based in Durham, North Carolina. It was founded in 1969 by Charles “Chick” McKinney, the agency is now independently owned by a management team led by Brad Brinegar, CEO. It has been recognized as one of the nine best agencies in […]
Filed Under: Agency Branding, Agency Leadership, New Business Talents, New Business Trends Tagged With: Ad Age, advertising agencies, adweek, collaboration, Durham, innovation, McKinney, Michael Gass, NC, new business