A list of media companies that are making the most money in the digital economy by both free and paid content. The paidContent 50 ranks digital-media companies based on a simple and objective metric: the revenue they earn from digital content, or from the advertising around that content. The “digital content” businesses include news, information and entertainment […]
Free or Paid Content? The 50 Most Successful Digital Companies in the World
Filed Under: Content Marketing Tagged With: advertising sellers, Bloomberg, content companies, digital marketing, Dun & Bradstreet, Informa, mobile, Omnicom Group, paidContent, Publicis Groupe, Reed Elsevier, revenues, Robert Andrews, Thomson Reuters, top 50 list, Wolters Kluwer, WPP
Think Multiscreen for Ad Agency New Business
Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future. “Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, […]
Filed Under: Digital Marketing, New Business Trends Tagged With: Ad Agencies, ad agency new business, business development, emerging media, Jeremy Lockhorn, Michael Gass, mobile, Razorfish, Social Media, Yahoo Mobile