Agencies need to stay ahead of the curve and have a better understanding of the power of digital codes with the rising popularity of QR codes and the predicted boom for smart phone adoption rates.
QR Codes have great potential for advertisers and marketers. Though early, it is clear that they will also have great promise as a tool for ad agency new business.
According to Mashable, at least half of North Americans have been exposed to a digital barcode otherwise most popularly known as a QR code.
