The right reading resources can help fuel your agency’s new business.
The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications.
If you are responsible for new business, you know how easy it is to get side-tracked within the agency environment. I would encourage you to set up a simple routine for reading, your personal ‘continuing educational program’, specific to new business.… Continue reading