How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder […]
Thought Leadership, Millennial Marketing and Ad Agency New Business
Filed Under: Agency Blogs, Agency Leadership, Agency Positioning, Content Marketing, New Business Tips Tagged With: ad agency new business, advertising agencies, Barkley, blogging, ervice Management Group (SMG), Jeff Fromm, millennial marketing, Millennials, Speaking, The Boston Consulting Group (BCG), thought leadership, writing
The Barkley Agency Finds A Niche in Marketing to Millennials
For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we […]
Filed Under: Agency Blogs, Agency Leadership, Agency Positioning Tagged With: Ad Agencies, Barkley, Christie Garton, Jeff Fromm, millennial marketing, new business, niche, share like buy conference, Social Media