Fueling Ad Agency New Business
There is a growing roster of ad agency new business blogs that provide a platform for thought-leaders to exchange ideas, learn from each other and their audience. From these I have I’ve created a repository of 75 ad agency new business articles, posts, white papers, reports and surveys discovered as part of my daily reading.
Edward Boches writes an excellent article on what Twitter has done for him as Chief Creative Officer for the Mullen agency.
Brian Solis, “Media is experiencing a textbook Darwinian definition of survival of the fittest … Media will re-emerge as a more dynamic, nimble, and innovative medium. In the era of Socialized Media, relationships are the new currency and participation and collaboration are emerging as the new information exchange.
I usually have my blog post written in advance and have preselected the date/time for at least five post to be published for any given week. This week has been a bit different. For some reason it has been more of a challenge this week comparative to others. I thought I would make this post a bit more personal to share what I’m hearing from small-to midsize ad agencies across the country.
At the core of every good team there’s a good plan. This is the person who pulls everything together. They build the Social Media Marketing plan and determine what the objective of the campaign is and therefore what tools should be utilized and how.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me