A lot of people who led new business programs in the past who don’t know how to do it now. The job of ad agency new business directors is becoming very difficult and complex. A significant paradigm shift is taking place that impacts how ad agencies acquire new business and the knowledge and skills agency new business rainmakers need to make it happen:
Ad Agency New Business Talent Becoming Harder to Come By
Filed Under: Agency Leadership, New Business Talents, New Business Trends Tagged With: Blogs I Recommend, business development, Michael Gass, mid size ad agencies, rainmakers, small ad agencies, Talent Zoo
Through Social Media an Ad Agency Drives a Stake in the Ground
Small-to mid-size ad agencies should do for themselves what they do for their clients: develop a clear positioning that builds on the agency’s distinctive strengths, differentiates the agency from its competitors, and makes the agency powerfully appealing to prospective clients.
Filed Under: Agency Blogs, Agency Branding, Agency Leadership, New Business Trends, Social Media Tagged With: agency blog, Agency Branding, John Sonnhalter, mid size ad agencies, positioning, professional tradesmen, small ad agencies
Social Media and the Changing Role of Ad Agency Rainmakers
Agency New Business Impacted by The Perfect Storm
My observations, from the front line trenches, is that we are in the midst of a “perfect storm.” There are dramatic changes occurring for the way small and midsize ad agencies acquire new business.
With the acceptance and growth of new media plus a downturn in the economy, there has been an acceleration of a paradigm shift that has been developing for agency new business development.
Filed Under: New Business Trends, Social Media Tagged With: agency new business, Michael Gass, mid size ad agencies, small ad agencies, Social Media, the perfect storm