12 Tools to Test your Ad Agency Website for Mobile Devices

mobile testing tools for ad agency new business

In preparation for new business opportunities it is important that your agency’s website be mobile ready.

The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics.  Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year.  According to a survey conducted for Compuware, 40% of users have turned to a competitor’s site after a bad mobile experience.… Continue reading

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The Marketing Agency Blueprint for New Business

the marketing agency blueprint for ad agency new business

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help.

Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing. PR 20/20 was also the industry’s first provider of standardized services and set pricing and grew revenue nearly 500 percent in just four years.… Continue reading

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Top 10 Social Media Articles for Ad Agency New Business

ten top ad agency new business articles

A collection of the most popular Fuel Lines’ articles using social media for agency new business. 

I’ve been an early evangelist of social media for new business since launching my consultancy and utilizing this new communication channel back in 2007. Fuel Lines has been the centerpiece of my social media strategy from the beginning. It hit the  1 millionth page view mark back in January of 2012 and the site now averages about 47,000 page views per month.… Continue reading

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10 Reasons to Use Video for Ad Agency New Business

video for ad agency new business

Video can become one of the most effective new business tools in your tool box.

Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or conduct interviews that attracts the interest of your prospective client audience.

According to Forrester Research, adding video to your agency’s website makes your site SIX times more likely to convert a “browser” into a paying customer.

… Continue reading

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Combining Inbound Marketing and Pinterest for Ad Agency New Business

gyro ad agency, pinterest, ad agency new business

 

Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes

I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several hundred in attendance just 2 years prior. Inbound marketing has created a fundamental shift in how agencies relate to potential clients.… Continue reading

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An International Ad Agency Network for New Business

paul

A custom-built international network available “on demand,” at a price every agency can afford.

I recently had the privilege to conduct a Social Media | New Business workshop in London. The event was sponsored by thenetworkone, one of the largest network of independent advertising agencies in the world. There were 9 different countries represented at this event held at The Ritz.

This event was an enjoyable experience  for me. It was rewarding to work  with such a culturally diverse group of agencies.… Continue reading

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Fueling Ad Agency New Business In Canada

ICA-Canada-Workshops

Flying to Canada this morning for a whirlwind trip with agency New Business | Social Media Workshops being held over the next 3 days in Toronto, Vancouver and then Calgary. I appreciate the Institue of Communication Agencies for this opportunity.

 

Click on the following link for additional information: ICA Events… Continue reading

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How Are You Spending Your Time for Ad Agency New Business?

time management for ad agency new business

Time is often your greatest enemy when it comes to consistently acquiring new business opportunities so knowing where to focus your time is critical for the best results. 

I talk to people on a daily basis who don’t have enough time. Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time”.  Each said they had no more time to give their schedules were overloaded.… Continue reading

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Pew Research, Ad Agencies and The Future of Mobile

mobile news ad agency new business

Is your agency mobile ready for new business?

Research has shown that the majority of businesses are still not ready to meet users’ mobile needs. This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Are you clients’ sites mobile ready?

Mobile devices are rapidly changing our online experience. It is affecting how we search for and consume information, how we shop,  how we use navigation, how we watch TV or even listen to radio.… Continue reading

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Study: What Users Want from Mobile Sites

10 best practices mobile websites

A recent survey leads to 10 Best Practices for Ad Agency New Business.

A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition.

Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical component of building a strong agency brand, nurturing lasting prospective client relationships, and making mobile work for new business.

“User expectations for mobile continue to increase, but companies are still not meeting mobile users’ needs for fast and reliable experiences,” – Steve Tack, CTO of Compuware APM

A recent survey, “What Users Want from Mobile Sites Today”, gauged users’ expectations and reactions towards their site experiences on mobile.… Continue reading

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