How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get […]

How to personally get to know your agency’s best prospects

content marketing know you audience

Content marketing provides a system to better understand and engage your prospects.  I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, […]

Nashville American Marketing Association Power Lunch

Nashville American Marketing Association NAMA

Social media, an empowered consumer have created a paradigm shift in the way new business is acquired.  AMA Power Lunch: “Rethinking Your Approach To New Business” I hope you will join me for this Nashville AMA event. Thursday, April 3, 2014, from 11:00 AM to 1:00 PM (CDT), Nashville, TN

Try Speaking for Ad Agency New Business

public speaking for ad agency new business

Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities. Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form […]

A New Approach is NOW Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise. Most don’t have a target audience thus, […]

2014 Outlook Survey: More competition ahead for ad agency new business

Mark Sneider RSW Ad Agency New Business

In a recent survey, 63% of agencies state that there will be more competition for new business. Guest post written by Mark Sneider, Owner/President of RSW/US.  Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a […]

Profiling Prospects is Critical to New Business

ad agency target audience

Profiling ensures you’re deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to the vast amount of information found online. Instead of chasing new […]

10 WordPress Plugins for Ad Agency New Business

WordPress Plugins for Ad Agencies

 Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog.  I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites. It has […]

New Business | Social Media Workshop Burns Entertainment Chicago

Preparing for my New Business | Social Media Workshop for Burns Entertainment, Inc. in Chicago, January 23, 2014.

Burns is an entertainment and sports marketing firm founded in 1970. They work with brands and their advertising, public relations, promotions, and social media agencies to match them with the right celebrities.

Ad Agencies: Audience Development Comes Before Business Development

build an audience for ad agency new business

Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch,  from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget,  Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers. […]