Workshop: A New Approach for New Business – Chicago

Ad Agency New Business Workshop Chicago

The Primary Battle for New Business Has Moved Online.  This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked […]

Nobody Reads Ad Agency Blogs?

nobody read ad agency blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t.  Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now […]

Comparison of the 5 Biggest Cloud Services for Ad Agency New Business

The best advice on where you should put your cloud content based on what you own and what your personal habits are. The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those […]

Fast Company: 20 Top Insights For Creating Appealing Content

Creating content for new business can offer 24/7 awareness for your agency. Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major […]

Small to mid-size ad agencies need to protect their own backyard

advertising agencies digital business development

This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting.  They just won’t […]

12 Tips for Building a Rewards Program for Ad Agency New Business

12 tips for ad agency new business

Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance […]

Media Survey: TV Retains its Power and is Enhanced by Social Media

TV continues to reign as the most influential advertising platform, and online ads are considered influential by less than half of Americans. TV continues to be king.  Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities. In addition, […]

Chris Brogan: The Future of Media

To create new business opportunities for your agency, it is imperative to stay ahead of your clients and be aware of the possibilities of media in the  near future. It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get […]

Steve Jobs: 10 Presentation Tactics for Ad Agency New Business

steve jobs presentation tactics for ad agency new business

Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Here are his 10 Ways to Sell Your Ideas the Steve Jobs Way: