Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future. This is why events such as SXSW are so important. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually […]
Agencies need to stay ahead of the curve and have a better understanding of the power of digital codes with the rising popularity of QR codes and the predicted boom for smartphone adoption rates.
QR Codes have great potential for advertisers and marketers. Though early, it is clear that they will also have great promise as a tool for ad agency new business.
Twitter is one of the best social media tools to be used to generate traffic and leads for your agency’s new business.
For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.
Online resources such as Mashable help you stay ahead of the upcoming communications trends that will impact your clients as well a agency new business. An excellent read and video was posted by Mashable writer, Stan Schroeder, on the possibilities of Apple’s Tablet on the future of magazines.
E-mail is the most popular way people communicate online, yet it was invented 40 years ago! Google says it developed Wave to answer the question, “What would email look like if we set out to invent it today?” Everyone uses email, instant messaging and live chatrooms online now, but Google Wave will be able to tie those forms of communications together plus utilize established social media networks such as Twitter, Facebook and MySpace.
I would suggest taking the time to secure your personal Facebook Username. Facebook has launched Facebook Usernames and it’s been similar to the wild West land grabs. In the first 3 minutes, there were 200,000 usernames registered and in 15 minutes, 500,000, and it continues to rapidly rise.
Mashable, All That’s New on the Web blog, is one of my favorite for online resources. Mashable writer, Pete Cashmore has assembled a great list of new media tools for ad agency new business.
I’ve recommended social media tools for agency new business. There are still a number of agencies and PR firms that haven’t quite figured out what social media is much less utilize it to generate new business leads. Mark Hopkins provides helpful insight in his recent Mashable blog post Just What is Social Media Exactly?