SXSW Video: How the internet has transformed life as we know it

Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future.

This is why events such as SXSW are so important. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States.

Mashable kicked off its SXSW 2013 Variety Hour keynote with the following video, documenting how in only a generation the internet has transformed civilization as we know it.… Continue reading

Filed Under: New Business Trends, Technology Tagged With: , , , , ,

QR Codes for Ad Agency New Business

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Agencies need to stay ahead of the curve and have a better understanding of the power of digital codes with the  rising popularity of QR codes and the predicted boom for smart phone adoption rates.

QR Codes have great potential for advertisers and marketers. Though early, it is clear that they will also have great promise as a tool for ad agency new business.

According to Mashable, at least half of North Americans have been exposed to a digital barcode otherwise most popularly known as a QR code.

… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , ,

7 Tips for Using Twitter for Ad Agency New Business

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Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your agency’s new business.

For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.

The following are seven of my personal tips to help make Twitter more effective for your agency’s new business:

  1. Don’t be afraid to use Twitter differently from the way it was originally intended to be used.

    2. … Continue reading

Filed Under: Agency Blogs, Fuel for Thought, New Business Tips, New Business Tools, New Business Trends, Social Media Tagged With: , , , , , , ,

2010: The future of magazines and ad agency promotion

Online resources such as Mashable help you stay ahead of the upcoming communications trends that will impact your clients as well a agency new business. An excellent read and video was posted by Mashable writer, Stan Schroeder, on the possibilities of Apple’s Tablet on the future of magazines.

This Sports Illustrated demo is very impressive and deserves a look. Its amazing that magazines are already anticipating the possibilities of a kindle version that could become mainstream.… Continue reading

Filed Under: Agency Promotion, New Business Tools, New Business Trends Tagged With: , , , , ,

Tsunami Warning: Google Wave, will it replace email?

Another huge wave is on the horizon.

There are a number of questions that have been raised about Google Wave. Will it replace email? Twitter?  How will it impact businesses? Advertising agencies?

E-mail is the most popular way people communicate online, yet it was invented 40 years ago! Google says it developed Wave to answer the question, “What would email look like if we set out to invent it today?”

Everyone uses email, instant messaging and live chatrooms online now, but Google Wave will be able to tie those forms of communications together plus  utilize established social media networks such as Twitter, Facebook and MySpace.… Continue reading

Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: , , , , , , ,

Information about Getting a Facebook Username

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I would suggest taking the time to secure your personal Facebook Username. 

Facebook has  launched Facebook Usernames and it’s been similar to the wild West land grabs. According to Mashable, on site at Facebook’s headquarters, in the first 3 minutes, there were 200,000 usernames registered and in 15 minutes, 500,000, and it continues to rapidly rise.

 

Starting on Friday, June 12th, at 11:01pm, you’ll be able to choose a username for your Facebook account to easily direct friends, family, and coworkers to your profile.… Continue reading

Filed Under: Social Media Tagged With: , ,

An Extensive List of “How To” Social Media Tools

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Mashable, All That’s New on the Web blog, is one of my favorite for online resources. Mashable writer, Pete Cashmore  assembled a great list of 39 social media tools that can be used for ad agency new business.

Google How-Tos

  1. How to Sync Google Services With Your Mobile Device
  2. HOW TO: Use Google Reader Like A Rockstar
  3. HOW TO: Get the Most Out of Google Maps
  4. How to Preview New Google Chrome Features
  5. How to Install Google Chrome Greasemonkey Scripts (Windows Only)
  6. HOW TO: Optimize a Pre-Existing Google AdWords Account

FaceBook How-Tos

  1. HOW TO: Add Facebook Connect to Your Blog in 8 Minutes
  2. HOW TO: Search for Facebook Images Based on Shape, Color, Keywords

Twitter How-Tos

  1. HOW TO: Build Community on Twitter
  2. HOW TO: Win Friends and Twinfluence People
  3. How to Improve Your Twinfluence and Twitter Grade
  4. HOW TO: Quiet the Twitter Noise
  5. HOW TO: Go Back in Time, Twitter-style
  6. HOW TO: Turn Your Photos, Videos and Tweets into Stories
  7. HOW TO: Use Twitter for Social Bookmarking
  8. HOW TO: Track Expenses Using Twitter
  9. HOW TO: Auto-Follow People on Twitter

Blogging How-Tos

  1. How to Live Blog a Conference
  2. HOW TO: Convert Your Blog Into a Podcast on iTunes for Free
  3. HOW TO: Use Your Blog’s Domain as a Lifestream
  4. HOW TO: Market to Bloggers According to Timothy Ferriss

Online Videos How-Tos

  1. How to Live Stream Your Life: 20+ Tools and Resources
  2. HOW TO: Create Online Video That Works
  3. How to Master Screencasts in Seven Steps
  4. HOW TO: Add Live Video to Your Applications (Stickam API)
  5. HOW TO: Convert Videos for Your iPhone (or Any Mobile Device)
  6. How to Get Incompatible Videos to Your Apple TV Without Lifting a Finger

Social Networking How-Tos

  1. HOW TO: Save Time With Website Registration and Profiles
  2. How to Connect Your Email Address to Your OpenID Account
  3. HOW TO: Get the Most Out of StumbleUpon
  4. HOW TO: Get the Most Out of FriendFeed
  5. HOW TO: Get the Most Out of Technorati
  6. How to Get the Most Out of LinkedIn

Business How-Tos

 

 

 

  1. How to Track 500 Business Blogs in 10 Minutes a Day
  2. How to Manage Your Social Profiles and Create Virtual Business Cards
  3. How to Build Your Online Brand
  4. How to Execute (Against) Your Resume
  5. HOW TO: Market a Web Company in a Down Economy [Video]
  6. HOW TO: Send Top Secret, Highly Classified Email Over the Web

… Continue reading

Filed Under: New Business Tools, New Business Trends, Social Media Tagged With: , , , , , , ,

Can Your Agency Define Social Media?

I’ve recommended social media tools for agency new business. There are still a number of agencies and PR firms that haven’t quite figured out what social media is much less utilize it to generate new business leads. Mark Hopkins provides helpful insight in his recent Mashable blog post Just What is Social Media Exactly?

“When you look at it in context of the terms “new media”, “old media” and “social media”, there’s some implied context. The media part of that doesn’t refer to the message, but the methods by which that message is conveyed.

… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , ,