A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing. Agencies […]
Fuel For Thought
For the sake of our industry, create ways to communicate with and mentor advertising students. The MarcomBlog is a collaborative effort between Auburn University’s Department of Communications and Journalism and sixteen public relations and marketing professionals from around the world. The blog involves students in conversations with practitioners from around the world. Blogs offer a […]