Fueling Ad Agency New Business
The radio program Marketplace, is heard by an audience of more than 9.1 million unique listeners in the course of a week, on 486 public radio stations nationwide. I received a call today from a Fuel Lines reader who was excited to hear a Marketplace radio interview with ad agency president, Stephanie Holland, “No advertising love for single women”
Ad agency using YouTube as a way of creating appeal around their niche, which is marketing to women. This niche has provided the agency with discipline, focus and a clearer direction than ever before. It is a very strong point of differentiation.
“As a general rule ad agencies try to be all things to all clients for fear of losing potential business. We were no different. But narrowing our focus on a particular target audience gives us a much better focus for new business and has led to more opportunities than we could have imagined.”
Stephanie Holland, President/Creative Director Holland + Holland Advertising, author of the blog She-conomy, A Guys Guide to Marketing to Women
Small and midsize ad agencies can use a blog to build a position with a particular target audience. A good example is the She-conomy blog, positioning a small ad agency as an expert marketing to women.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me