10 Reading Resources for Ad Agency New Business

the|G|™'s photo

The right reading resources can help fuel your agency’s new business.

The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications.

If you are responsible for new business, you know how easy it is to get side-tracked within the agency environment. I would encourage you  to set up a simple routine for reading, your personal ‘continuing educational program’, specific to new business.… Continue reading

Filed Under: Agency Leadership, New Business Tips Tagged With: , , , , , , , , , , , ,

Clear and Present Danger of Social Media for Ad Agencies

CLEAR AND PRESENT DANGER

I recently read a 4 part series of articles on the “Dangers of Agency New Business Social Media.”  Agencies were forewarned to not overemphasize or become to reliant upon social media.

“While important, it is critical to not over-emphasize or become too reliant on social media.” The Dangers of Agency New Business Social Media – Part 1

The greatest danger of Social Media at this time is that agencies are NOT fully participating.

Currently the problem is not agencies and new business consultancies are all jumping into social media.… Continue reading

Filed Under: Agency Blogs, Agency Leadership, New Business Trends, Social Media Tagged With: , , , , ,

Survey: A Client’s Perspective on Ad Agencies

rsw-survey

Reardon Smith Whitaker (RSW) a lead generation/business development consultancy. Their U.S. managing director, Mark Sneider, recently made me aware of RSW’s third annual “Clients Perspective on Agencies” Survey. Mark thought there would be some good nuggets of in information for FUEL LINE readers. 

The 2008 Client’s Perspective on Agencies was completed by 184 key marketing decision makers from across the United States during November, 2008.  

One of the nuggets from this research reaffirms that most clients are interested in things newer and mostly digital.… Continue reading
Filed Under: New Business Survey, New Business Trends, Social Media Tagged With: , , ,