Social Proof: Use Client Testimonials for Ad Agency New Business

testimonials for ad agency new business

Adding recommendations is one of the easiest ways to empower your new business program. As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single […]

People You May Know for Ad Agency New Business

people you may know for ad agency new business

LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast. LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients. People You May Know provides you with a […]

LinkedIn Publishing for Ad Agency New Business

LinkedIn for ad agency new business

LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise. When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more. “LinkedIn is opening up our publishing platform to our members, […]

HootSuite Pro for Ad Agency New Business

Hootsuite for ad agency new business

 You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. There are a number of tools that I recommend to help manage your agency’s […]

Report: 2013 New Business Social Media Survey

new business social media agency survey

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking.  A survey was sent to advertising, digital, media and public relations executives  to assess their attitudes toward social media, where they are finding success, what tools they use and where […]

12 LinkedIn Improvements for Ad Agency New Business

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). 200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister. LinkedIn […]

Twitter Integrates with LinkedIn a Plus for Ad Agency New Business

Twitter is the leading traffic generator to Fuel Lines. It considerably beats SEO, email and bookmarking directing some 27,000 page views to my blog last month alone. Traffic is what will help build your agency’s inbound lead generation. So Twitter is a powerful tool for ad agency new business.