Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee […]
Best Practices of Highly Social CEOs for Ad Agency New Business
Filed Under: Agency Leadership, Best Practices, Content Marketing, Inbound Marketing, Social Media Tagged With: ad agency new business, CEOs, Drew McLellan, Leslie Gaines-Ross, Michael Gass, Social Media, Weber Shandwick
CEOs who are social will be the next new thing
Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business […]
Filed Under: Agency Leadership, Fuel for Thought, Social Media Tagged With: Andy Polansky, CEOs, corporate communications, IBM Study, Ken Henley, Leslie Gaines-Ross, Michael Gass, Nashville AMA, social ceo, Social Media, spokesperson-in-chief, Weber Shandwick