Fueling Ad Agency New Business
Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance […]
An agency blog that is a repository of helpful content can effectively attract a large number of prospective clients. Here are 5 simple steps and suggestions to improve your agency’s blog as a major tool for fueling new business leads:
Twitter is one of the best social media tools to be used to generate traffic and leads for your agency’s new business.
For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.
Relevant and valuable content will attract a clearly defined and understood target audience.
Content marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospective clients. Educating your potential clients results in building your agency’s brand awareness and recognition as a thought leader and industry expert. The primary objective is lead generation for new business opportunities.
Okay, I believe that content marketing can create significant traffic to my agency’s blog and generate inbound new business leads. But my main concern is that I wont have enough to write about that would be of interest to my audience. What should I do?
If you agency has a blog but very little traffic and no new business leads, here’s some help. A blog should be central to your agency’s social media strategy for new business. What fuels the engine to this strategy is good content.
According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Social media provides agencies with many avenues for new business lead generation. One particular strategy, creating contests to engage an audience, quickly build online traffic and generate leads, is now even more feasible for agencies thanks to easy-to-use platforms that have recently emerged.
If you are going to use social media for inbound lead generation then you must have content. You have to develop a system to write even during the busiest times and also when you have bouts with writers block.
This is a recent presentation that I gave, how ad agencies a new business program through social media. A lead generation program that teaches agencies how they should have been doing new business all along.
I recently read and interesting blog post article written by Chad Levitt, titled, “Cut Your Marketing Budget to Zero and Still Generate Leads.” Chad interviews the VP of Marketing at Hubspot.com, Mike Volpe. Mike shares why traditional outbound marketing is dying and inbound marketing is growing.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me