Ad Agency’s New Business Initiative: $1 Million Brand Ad Campaign

Ad Agencies are battling the recession with aggressive new business tactics.

I’ve written a number of times about Jaci Russo and The Russo Group, Lafayette, LA. This full service agency has been fortunate enough to win 14 new clients this year through awareness generated through social media. Their business is up 118% over 2008.

Ad Agency Blog of the Month: Razor Branding Blog

The Russo Group’s, Razor Branding Blog was selected by Fuel Lines’ readers as the Ad Agency Blog of the Month for July. In one of the closest contests yet, The Russo Group eased past the Upshot agency’s The Awsome Blog, by a mere six votes out of the 390 votes cast.

Ad agency having explosive new business growth by leading with social media

The Russo Group, a small ad agency (full time staff of 19) in Lafayette, Louisiana, is having explosive new business growth using and leading with social media. Instead of laying off they are hiring. 104% net profit over this time last year. New clients, all outside their market, located in California, Illinois, Iowa, New York, Pennsylvania, Texas, Washington D.C. Washington state even England. All won without having to pitch and their prospective clients called them. Her new business programs hard cost for last year? $11.9