Fueling Ad Agency New Business
Ad Agencies are battling the recession with aggressive new business tactics.
I’ve written a number of times about Jaci Russo and The Russo Group, Lafayette, LA. This full service agency has been fortunate enough to win 14 new clients this year through awareness generated through social media. Their business is up 118% over 2008.
The Russo Group’s, Razor Branding Blog was selected by Fuel Lines’ readers as the Ad Agency Blog of the Month for July. In one of the closest contests yet, The Russo Group eased past the Upshot agency’s The Awsome Blog, by a mere six votes out of the 390 votes cast.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me