Your agency’s mission statement can have new business value and measurable results.
Most ad agencies have a mission statement. Most are filled with wordy jargon that is often forgotten, misremembered or flatly ignored by staff and is meaningless to prospective clients. Your mission statement should foster clarity.
Kevin Starr, executive director of the Mulago Foundation, has created a compelling approach to developing a focused and useful mission statement that warrants your attention. Starr insists that companies he funds, express their mission statement in under eight words.… Continue reading