2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior

JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead. The result of quantitative, qualitative and desk research conducted throughout the year and pulling from the input of more than 50 trendscouts around the world. JWT is a believer in scoping out trends through its JWT Intelligence unit.

AdMan Remembers 9/11

advertising remembers 9-11

I was in my office at The Maryland Group, a full-service ad agency located in Brentwood, TN when I learned of the first plane striking the North Tower of the World Trade Center. All of our staff were glued to sets watching live televised reports of the tragedy as it continued to unfold. We scanned the web for additional information. There was a lot of misinformation, such as the the possible bombing of our own State Capital Building in Nashville, being reported. Little work was done that day. Our minds and hearts were with the people of the city of New York.