A new business model for ad agencies that combines the best of what a creative agency can do and the best of what crowdsourcing can offer. Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative advertising agency […]
Ad Agencies Should Be Pricing On Purpose for New Business
The biggest frustration among CMOs is agency compensation and that impacts new business. John Winsor, CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowd sourcing principles and former VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky. John addressed the future of advertising agency compensation head on in a […]