Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles

A new business model for ad agencies that combines the best of what a creative agency can do and the best of what crowdsourcing can offer. Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative advertising agency […]

Ad Agencies Should Be Pricing On Purpose for New Business

The biggest frustration among CMOs is agency compensation and that impacts new business.  John Winsor, CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowd sourcing principles and former VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky. John addressed the future of advertising agency compensation head on in a […]

Ad Agency Compensation: The biggest frustration of CMOs

For small to mid-size ad agencies, it’s time to address the cost of creating advertising in terms of time and money.  All our clients want to know is this – Can your agency solve my  problems quickly and at less cost? Advertising agencies aren’t changing of their own accord, they are being changed. We’ve seen digital […]