Small to midsize agencies can create a position for new business through content marketing and social media. Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s […]
B-2-B Agency Gains New Business from a Narrow Niche and Social Media
Social media can end the anxiety of creating a niche and differentiation for ad agency new business. John Sonnhalter, CEO of Sonnhalter, a B2B ad agency located just outside of Cleveland, OH, shares an example of an agency that found a way to finally “draw a line in the sand” and openly declare his agency’s […]
Through Social Media an Ad Agency Drives a Stake in the Ground
Small-to mid-size ad agencies should do for themselves what they do for their clients: develop a clear positioning that builds on the agency’s distinctive strengths, differentiates the agency from its competitors, and makes the agency powerfully appealing to prospective clients.
Ad Agency: Social Media | New Business Roundtable
Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies.
Ad Agencies Social Media Success Stories
I’m hearing from agencies that are obtaining new business by leading conversations with social media and being able to demonstrate their credibility within that arena.
SONNHALTER – May’s Ad Agency Blog of the Month
“Tradesmen Insights,” the SONNHALTER agency blog, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for May. This is the first B-to-B agency blog to have ever been selected. The blog is authored by agency founder and CEO, John Sonnhalter. His agency was also selected as one of the top B-to-B agency’s for 2009, by B-to-B Magazine.
