Google Sidewiki: Post Comments to Even A Competitor’s Website

Google Sidewiki

Another new tool that needs to be on your ad agency’s radar.

Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.

Sidewiki, a just-released Google Toolbar feature, is a program that allows you to contribute to any website. User-added info appears as a sidebar beside the page, as Google uses an algorithm to display the most relevant and helpful posts up top.… Continue reading

Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: , , , , , , , ,

Ad Agency CEOs Are Going Back to School for New Business

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There are two questions that senior agency executives are going to have to answer: When will you make the decision to go back to school and how will you keep up?

This post is written primarily for ad agency CEOs. I already had great empathy for the pressures you were under, but now you are being swamped with more from the current economic crisis and the tsunami impact social media is having upon the advertising industry.

… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , , ,

2009 The Year Social Media Becomes Universal

Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research

Two of the most important highlights from this report that are of interest to small-to mid-size ad agencies:

  1. Social Technology becomes universal – “by end of 2009, more than 85% of US online consumers will be reading or interacting with social content”
  2. New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities and brands will begin to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback.

    3. … Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , , , ,

Ron Hudson’s Top 50 Men in Social Media

Ron Hudson, Immediate Influence Blog, has created a great list of the top 50 Women in Social Media. The determining factor was ranking, how much traffic their Website or blog generates. If you have additions you can add at the end of his post: 50 MOST POWERFUL AND INFLUENTIAL MEN IN SOCIAL MEDIA

The top 10 on Ron’s list:

1. Michael Arrington | www.techcrunch.com
Rank: 4076 | Linking in: 26,705

2. Pete Cashmore | www.mashable.com
Rank: 6,977 | Linking in: 15,105

3.… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , , , , , , , , , , , , , ,

Will Small and Midsize Ad Agencies Be Social Enough?

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Not being social enough is a big problem for companies trying to use social media. That’s what Jeremiah Owyang and his team at Forrester Research discovered in a recent report.

Forrester selected 16 companies across four industries and found only one company worthy of accolades, BMW. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short.… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , ,

Fuel for Thought

“Sadly, most agencies still don’t get the new space, or if they do, they lightly gloss it over by saying “Oh yeah, we’ve a blog” and when I look, it’s a bunch of self-serving posts written by a variety of different folks with little strategy and few comments.” -  Jeremiah Owyang, former Forrester Sr Analyst: Social Computing and current Web Strategist.

 

For the latest agency new business updates subscribe to Fueling Ad Agency New Business by Email

 

Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

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Is Your Ad Agency “Connected” For New Business?

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The answer to this question will dramatically affect your agency’s ability to attract future new business.

Traditional advertising agencies face significant technical challenges. Consumers have turned away from media channels that built the agency industry and have moved toward emerging internet media.  Ad agencies must build new interactive competencies quickly in order to survive.

 Jeremiah Owyang, former Forrester Sr Analyst: Social Computing and current Web Strategist, states emphatically that the agency of the future is a connected one.… Continue reading

Filed Under: New Business Tools, New Business Trends, Social Media Tagged With: , , , ,