Google Sidewiki: Post Comments to Even A Competitor’s Website

Google Sidewiki

Another new tool that needs to be on your ad agency's radar. Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the … [Read more...]

Ad Agency CEOs Are Going Back to School for New Business

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There are two questions that senior agency executives are going to have to answer: When will you make the decision to go back to school and how will you keep up? This post is written primarily for ad agency CEOs. I already had great empathy for the pressures you were under, but now you are … [Read more...]

2009 The Year Social Media Becomes Universal

Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research Two of the most important highlights from this report that are of interest to … [Read more...]

Ron Hudson’s Top 50 Men in Social Media

Ron Hudson, Immediate Influence Blog, has created a great list of the top 50 Women in Social Media. The determining factor was ranking, how much traffic their Website or blog generates. If you have additions you can add at the end of his post: 50 MOST POWERFUL AND INFLUENTIAL MEN IN SOCIAL … [Read more...]

Will Small and Midsize Ad Agencies Be Social Enough?

Not being social enough is a big problem for companies trying to use social media. That’s what Jeremiah Owyang and his team at Forrester Research discovered in a recent report. Forrester selected 16 companies across four industries and found only one company worthy of accolades, BMW. What makes … [Read more...]

Fuel for Thought

"Sadly, most agencies still don’t get the new space, or if they do, they lightly gloss it over by saying “Oh yeah, we’ve a blog” and when I look, it’s a bunch of self-serving posts written by a variety of different folks with little strategy and few comments.” -  Jeremiah Owyang, former Forrester Sr … [Read more...]

Is Your Ad Agency “Connected” For New Business?

connections for ad agency new business

The answer to this question will dramatically affect your agency's ability to attract future new business. Traditional advertising agencies face significant technical challenges. Consumers have turned away from media channels that built the agency industry and have moved toward emerging internet … [Read more...]