Social Media: 10 Idea Starters to Keep Fresh Content Churning

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Content creation is an important part of social media success for ad agency new business, but it is also difficult to maintain without a little help.

I’m going on my 5th year of creating content for my blog. I’ve found that my reading always seems to help fuel my writing and inspire ideas.

So first and foremost, establish a focused reading program that is centered around a specific target audience. When you do, finding resources and developing content becomes mush easier because it is focused.… Continue reading

Filed Under: Agency Blogs, Content Marketing, New Business Tips, New Business Tools, New Business Trends, Social Media Tagged With: , , , , , , , , , , ,

Jay Baer’s The NOW Revolution: Making Your Business Smarter, Faster and More Social

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This book is a must read for companies on how to stay up and adapt to the furious pace of new communication technology that impacts business.

A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen in the previous 50.  The NOW Revolution is an essential book that will change your thinking on how your business needs to adapt.… Continue reading

Filed Under: Agency Leadership, New Business Trends Tagged With: , , , , , , , ,

Overcoming Social Media Writer’s Block

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If your agency is going to effectively use social media for inbound lead generation then you must have content. You have to develop a system to write even during the of busiest times and also when you have bouts with writers block.

Overcoming social media writer’s block: If you put your focus on what your audience wants to read (rather than what you want to write), the whole game changes — and the shift is in your favor.

… Continue reading

Filed Under: Agency Blogs, Social Media, Time Management Tagged With: , , , , , , ,

Ad Agencies: Don’t Turn Your Back on Digital

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This guest post is written by my friend Jay Baer (@jaybaer), a digital marketing consultant  devoted to helping agencies get better and more profitable at digital marketing. Jason has also provided digital consultation to hundreds of major companies including Nike, Fujitsu, Pulte Homes and RJ Reynolds.He is also author of the blog, Convince and Convert, Social media and email consulting, which is recognized as one of the best marketing blogs by AdAge, Alltop and Social Media Today.… Continue reading

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Google Sidewiki: Post Comments to Even A Competitor’s Website

Google Sidewiki

Another new tool that needs to be on your ad agency’s radar.

Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.

Sidewiki, a just-released Google Toolbar feature, is a program that allows you to contribute to any website. User-added info appears as a sidebar beside the page, as Google uses an algorithm to display the most relevant and helpful posts up top.… Continue reading

Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: , , , , , , , ,