The All Business “No Bull Crap” Guide to Social Media Marketing

no bullshit social media jason falls

  Turning social media into social media marketing for ad agency new business. No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case … [Read more...]

Is Advertising a Respected Profession?

rodney dangerfield advertising a respected profession

  A lack of respect is bad for ad agency new business. You might not be able to change the perception of our industry but you can control the perception of your agency. Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll … [Read more...]

5 reasons ad agencies continue to have problems understanding social media

five reasons ad agencies continue to have problems with social media

I'm not the only one that one that thinks most agencies still don’t get the social media. My personal experience is that most agencies are social media posers. They do not embrace social media for their own agencies yet recommend it for clients. - agency search consultant, Hank Blank, Blank and … [Read more...]

Overcoming Social Media Writer’s Block

mad-men-season3-hed

If your agency is going to effectively use social media for inbound lead generation then you must have content. You have to develop a system to write even during the of busiest times and also when you have bouts with writers block. Overcoming social media writer's block: If you put your focus … [Read more...]

Google Sidewiki: Post Comments to Even A Competitor’s Website

Google Sidewiki

Another new tool that needs to be on your ad agency's radar. Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the … [Read more...]

“Mindsalt – Magic ’09 Ball” Used to Promote Ad Agency

mindsalt

One of my daily reads through my RSS feed reader is Jason Fall's, Social Media Explorer.  Jason is the director of social media for the agency Doe-Anderson. This morning Jason put me onto a another cleaver ad agency promotion created by  Mindsalt, a branding and PR firm located in Louisville, KY. … [Read more...]

Comprehensive Resource List for Ad Agency Promotion Online

  Jason Falls, director of social media for Doe Anderson, alerted me to a comprehensive list of internet marketing resources. This is a great resource list as you enlarge your agencies online footprint through online marketing and social media tools.  Tamar Weinberg, a social media enthusiast … [Read more...]

Promoting Your Ad Agency Using Twitter?

jason-falls

Yes you can actually promote your ad agency using social media. Agencies such as Off Madison Ave are generating inbound new business leads on a daily basis. Social media is affordable and allows you to test your messages and positioning with your key target audiences. You need to learn how to use … [Read more...]