A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing. Agencies […]
3 Things Ad Agencies Need for New Business
Filed Under: Agency Branding, Agency Positioning, Best Practices, New Business Events, New Business Tips Tagged With: advertising agencies, business development, Jamie Dunham, Marketing, network, new business, positioning
Ad Agencies Need A Consistent PR Strategy for New Business
One of the most effective forms of communications for ad agencies is a public relations strategy. The right PR strategy can properly position your agency in the minds of your prospective audience. Don Beehler, founder of ABC & D Communications recently wrote an article regarding the need for a consistent PR effort for ad agency new business.
Filed Under: Agency Promotion, New Business Tactics, New Business Tools Tagged With: ad agency PR, advertising agency promotion, advertising Nashville, BOHAN advertising and marketing, David Bohan, Don Beehler, Jamie Dunham, John Sharpe, Kerry Graham, Michael Gass, midsize ad agencies, small ad agencies