Should an advertising agency outsource its own branding?

ad agency branding

The first agency that I’ve ever heard of outsourcing it’s own branding was the Campbell-Mithun advertising agency, Minneapolis. Campbell-Mithum had been building and reviving brands for clients since the 1930s. Back in 2004, their new CEO, Jack Rooney, decided to hire another ad agency, Cue, also of Minneapolis for assistance.