Research shows websites influence 97% of clients’ purchasing decisions. Your agency’s website is your online brochure, the place to present credentials, capabilities and most importantly your agency’s creative work. Not only is it the place prospects and clients go to learn more about your agency and its services, but it has a huge impact on their ultimate purchase decision.
Ad Agency Websites: An Important Tool for New Business
Filed Under: Agency Leadership, Digital Marketing, New Business Tips, SEO Tagged With: advertising agencies, Blog, business development, fact sheet, interactive, Michael Gass, websites
Ad Agencies: Don’t Turn Your Back on Digital
Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today.
Filed Under: Agency Leadership, New Business Trends, Social Media Tagged With: Ad Agencies, convince and convert, Digital Marketing, interactive, Jay Baer, Social Media
Digital Agency Uses Social Media for New Business
In a recent conversation with David Deal, VP of Marketing for Razorfish, I learned how the digital agency’s staff were using social media to create new business opportunities. I was so intrigued that I invited him to participate in a FUEL LINES podcast to this insightful information with you.
Filed Under: Social Media Tagged With: Blogs I Recommend, David Deal, interactive, Razorfish, Social Media