Ad Agency Websites: An Important Tool for New Business

Research shows websites influence 97% of clients’ purchasing decisions. Your agency’s website is your online brochure, the place to present credentials, capabilities and most importantly your agency’s creative work. Not only is it the place prospects and clients go to learn more about your agency and its services, but it has a huge impact on their ultimate purchase decision.

Ad Agencies: Don’t Turn Your Back on Digital

Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today.

Digital Agency Uses Social Media for New Business

In a recent conversation with David Deal, VP of Marketing for Razorfish, I learned how the digital agency’s staff were using social media to create new business opportunities. I was so intrigued that I invited him to participate in a FUEL LINES podcast to this insightful information with you.