Fueling Ad Agency New Business
Unconventional times call for unconventional methods for ad agency new business. These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty. We are still in the midst of the greatest economic downturn since the Great […]
Agencies can’t afford to wait 6 months for social media to help generate new business, they need the business now. An agency blog serves as the central component for your agency’s social media strategy. I’ve compiled my suggested best practices to help you to get your agency’s blog up, focused and running quickly as well as rapidly building your agency’s credibility within this space.
The following 10 tips are my suggestions for creating an ad agency new blog with the objective of generating inbound new business leads while simultaneously building social media capabilities and credibility:
Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, boosts the agency’s presence on Google and ultimately bring in more prospective clients. nbound online marketing platform HubSpot’s The State of Inbound Marketing report that inbound marketing can double average monthly leads for small and medium-sized businesses. It can also generate leads for less money inbound marketing bring leads for less money.
Small-to midsize ad agencies can generate new business through social media, but they need to start by answering two questions:
Who is our best target audience? What is our agency’s most appealing point of differentiation?
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me