Rainmakers who were good at new business in the past are struggling today. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful. Why? I’ve worked face-to-face with more than 200 advertising, digital, media and […]
Why are ad agency new business executives performing so badly?
Filed Under: Agency Leadership, Fuel for Thought, New Business Talents, New Business Tips, New Business Trends Tagged With: Ad Agencies, ad agency new business, business development, content marketing, game plan, implementation, inbound marketing, John Pierpont Morgan, Michael Gass, new business plan, quotes, RSW/US, Social Media