Eric Karofsky, Principal Consultant, Strategy and iMEDIA Connetction’s author provides the following examples of social media campaigns that worked. These examples represent only a few of the many companies that are effectively leveraging social media. Agencies should practice what they preach and use the tools they recommend their clients use. That includes the use of social media. It is a great tool for ad agency new business because to do it right, it forces agencies to do new business in the right way by always leading with benefits
Fueling Ad Agency New Business
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
Subscribe to Fuel Lines’ eNewsletter
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
ABOUT MICHAEL GASS
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about meTop Blog Awards
