To convert content to new business leads you must learn to write effectively for the web.
There is a completely different writing style for web vs print. Professional copywriters even have difficulty with the transition from print to web. I’m always searching for resources that help me to become a better writer for web, whether it is for my blog, Twitter or other social media platforms. I recently came across a post written by Robin Broitman, chief internet and social media strategist for IIG Group titled: HOW-TO: Write Effectively for Twitter & The Social Web.
